Concept renderings and sketches for Nike and Adidas

This is where Cheng Kue begins his thought process. With Autodesk Sketchbook Pro he can sketch and color his shoe concepts in a rapid fashion. Allowing his designs to jump off the page and into production.

Here is an example of the lengths an Industrial Designer goes to ensure that color variations are not only considered but thoroughly conveyed so each retailer has their own unique colorway. Cheng Kue says that once a solid direction is selected for concept he then begins a process of illustrating the concepts in Illustrator and then brings them into Photoshop to add texture and color. Each color variation was completed in 40 - 50 minutes.