Saturday, April 18, 2009

Dentek - Value through Design

Dentek-chipped-tooth-fix-tooth-industrial-designerDenTek, a consumer dental accessories business, worked with Philips Design Consulting for consumer insights and to better define its product experience, voice, image and ultimately, its brand. Russell Blanchard organized and led a design team that brought innovation and value through design to a range of emergency dental products. Solutions were developed from concept to prototyping and consumer testing to a successful launch into the market in 2007.

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